Last week, during a sustainability discussion at a green conference, Levi Strauss CEO Chip Bergh surprised the crowd stating that they should NEVER wash their jeans stating.
"These are one of my favorite jeans. These jeans are maybe a year old and these have yet to see a washing machine," says Bergh. "I know it sounds totally disgusting." Bergh went on to say "It's fine, I have yet to get a skin disease or anything else. It works."
Bergh also says that skipping the washing machine preserves the fit of your jeans and it also helps the environment by saving energy and water.
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